Kota, an otherwise dull town in Rajasthan, is best known for two things – JEE coaching and the high suicide rate of youngsters studying in the coaching institutes there. But that’s set to change. The Government of India is encouraging technology in all the fields, including education. With the rising of EdTech in India, we are sure it will cater to students who need the extra push, rather than have them submit to the coaching factories of Kota, which have become notoriously synonymous with the suicide rates of IIT aspirants.
Live online tuitions are the easiest solution to the menace created by the tuition and coaching industry in India over the time, which requires children as young as 11 to travel hours to attend lectures that are supposedly JEE focussed. Is it imperative that students take such coaching at all in the first place? That’s not easy to answer. But is it possible to reduce the burden created by the brick-and-mortar institutes? Absolutely yes! Digitization of the learning process is possibly the biggest leap in the education sector, and likewise, it is so in the unorganized Indian tuition sphere as well. Students can opt for live online tuitions rather than travel great distances. Also, the biggest advantage with such a service is of customizing the tutoring as per the needs of the student. During a live online tuition, a teacher interacts with a student real time and can see the facial expressions as in any offline class. The teacher can easily depict if the student is following what he/she is being taught and can change the teaching methodology accordingly.
At present, the industry is very limited in its scale in the market. Also, there is a whole lot of behavioral change required in the area from both parents’ and students’ side. Firstly, parents prefer the tried and tested methods of extra classes. Parents are the last ones to even try something remotely seeming to be a new concept in the market as they think it would be risking their child’s ‘career’ (assuming that cracking an exam builds a career, an idea that’s questionable). Also, students themselves might lack confidence, as is the case with anyone who veers off the beaten track!
Secondly, and significantly, parents believe online tuitions and the distracting online social media will be tough to keep separate for a student enrolled in such a class. Facebook, Quora, YouTube, etc., are huge distractions that interfere in any student’s productive good day. As most of the parents are themselves guilty of logging into Facebook ‘only for two minutes’, after which they end up spending close to two hours on it. No wonder they’ll think such an environment is toxic for serious studies. But, it is also true that there are N number of apps available for students that can help in blocking such websites during their study time. It’s not impossible, and such restraint is also built-in features in some online tuitions provider platforms, such as Vedantu.
Thirdly, parents believe that personal touch only comes when the teacher is teaching face-to-face and this will be absent in online education. Live online tuitions are here to change this perception. As we said before, a live online tuition happens between a tutor and a student real time and although the teacher is sitting miles away from the student, but teaches the student as he/she is sitting right next to him/her. Studies show that a student is at more ease in interacting with an online tutor than the teacher face-to-face. And, online classes can be more flexible in terms of time & schedule.
Last and most importantly, the lack of peer pressure might deter students from staying at home and preparing. This is especially so for students who ‘drop’ a year to prepare for exams. But even this can be countered. Students will have enough peer pressure in school after all! And in the case of students who drop a year, they can actually have a study group on online tuition portals where they find like-minded students who are preparing for similar examinations and can collaborate often to learn from each other, compare assessment scores and exchange notes. Do you still think this is a deal breaker?
How does an online tuition change the student-teacher dynamic? The lack of face-to-face rather the physical interaction between students and teachers is still a challenge that needs to be addressed by online tutoring platforms. Still, teachers are slowly and gradually moving towards this new form of technology-enabled teaching where they stand to gain more. In term of time saved and of course in monetary terms, as the platforms offering online tutoring services have little expenditure in comparison to their conventional counterparts (electricity bill, classroom rent, etc.).
As per Vineet Arya, CMO of Vedantu, “live online tutoring will prove pivotal in organizing the tuition market and I can clearly see more and more players entering the segment soon”
All said and done, the online tuition phenomena is here to stay. It will! Maybe in the initial period, be a supplement to the conventional tuition classes/institutions (because we know that our parents prefer to be super secure). In the long term though, we envision online tuition to be becoming mainstream in the tuition market.
Don’t forget to share your views in the comment section below.
What is digital marketing?
Digital Marketing is a process of integrating various online marketing channels to attract, engage and convert customers on the web. Some of the major online marketing channels such as SEO (search engine optimization), SEM (search engine marketing) and Social Media (Facebook, Twitter, LinkedIn etc.) are being used by brands to connect with potential customers and amplify overall marketing performance.
A successful digital marketing strategy is the optimal use of various online marketing channels to implement both words ‘Digital’ and ‘Marketing’ in harmony. While basic marketing principles still apply in every aspect of digital marketing, this shouldn’t be considered “just another” new marketing channel. Digital Marketing is a refreshingly new data-driven marketing approach to better understand your potential customers and offers unique solutions to their needs.
The importance of Digital Marketing:
It’s a reality that the world is shifting from analog to digital at a very rapid pace, people are adopting digital as a part of their time and consuming more and more content every day on mobile phones, laptops, TV and other digital devices.
The top most reason of adopting digital as core marketing strategy is the scalability, measurability, and complete control. Rather than conducting expensive customer research and survey, you can quickly compare the customer response rate and track the effectiveness of your marketing campaign in real time.
Digital Marketing at Vedantu:
At Vedantu, being a leading online tutoring company in India for 4th-12th grade, we understand that choosing the best teacher is not a cake-walk for parents. In our mission to democratize education, connect the students with teachers, who offer a range of courses for smart, effective and affordable learning.
Since our inception in the online tutoring vertical, we have witnessed the highest adoption rate for online learning in both students and their parents. We have tried to amalgamate various customer touch points to entice interest, engage, convert and re-engage customers. With the effective use of various digital communication mediums, including and not limiting to SEO, social media, and affiliate and email marketing. We are in constant touch with students and parents to keep them informed of the various key takeaways for them.
- SEO (Search Engine Optimization): Parents and students are using the Internet to search best courses and teachers. We are trusted by various search engines and prominently visible on top keywords by offering informative and useful courses/content about online learning.
- Social Media Channels: At Vedantu, we believe that social media should be a place to engage with your potential customers by being a part of their everyday conversation. Our potential customers are frequently using social media and communicating with us regarding upcoming courses/ teachers etc. We feel proud to have more than 100K people connected with us on our different social media channels.
- Other Digital Marketing Activities: In order to make online learning possible for everyone and to reach out to the wide audience, we have associated with top network publishers like Google, Yahoo and many more to offer enough palatable content for their needs.
- Personalized Communication – We are effectively communicating with parents and students by sending them personalized email and text message communication about the upcoming courses, new offerings and best teachers at Vedantu.
Today, Indian education system is no longer bounded to classroom learnings. The rapid amplification in internet connectivity has been an important catalyst in the growth of online learning in India. With the Indian internet users are expected to reach 300 million by 2017, a large number of parents and students are still using the Internet for the first time from their mobile phone, this can be an ideal, personalized and best way to enable online learning accessible for everyone and we, at Vedantu, believe the D-day isn’t too far to reach!
P.S. – Stay tuned for next post on Social Media Marketing.
Summers have arrived and the best part about it is – summer holidays. You must have got your summer holiday calendars already and started with building the plans to enjoy it. We have listed 5 things you must do this summer to make it unforgettable.
1 – Enjoy Watersports
The water looks no sweeter in any other season than summers. Make sure you plan a pool party or visit the nearest water park. Splash some water and cool off the summer heat. In case you are planning a beach holiday, do include boating, canoeing, waterskiing, snorkeling or diving on your list or simply add swimming, water aerobics, aqua jogging to your fitness regime.
2- Read your Favorite Book
Summer break is the time of the year that gives you plenty of ‘me time’ for yourself. Use it wisely to pick up a relaxing spot and read all that you couldn’t because of the hectic school-home-tuition-school routine. Start with books from your favorite authors or indulge in reading the newspaper every day to better your vocab and reading skills. Also, summer reading would give you the calmness you were missing during all those busy days.
3- Make a Fitness Regime
You always blamed the hectic schedule for not working out, didn’t you? Now is the time to take out some time and dedicate it to your fitness. Join a Yoga class, do some meditation or simply go for a brisk walk/jog early in the morning. You can also indulge in dancing, synchronized swimming, aerobics or gymnastics to enjoy while you work out to keep yourself fit.
4- Go Crafty
Summers bring along a lot of creativity with itself. Also, you have a lot of time to explore your creative side during this time. Do plan on creating or recreating something by putting your creative cap on. Try upcycling some old and discarded stuff to give them a new look and make them decorative!
5 – Enrich Your Skills
Summer is a good time to learn something extra. Enroll yourself at a hobby center to learn a new skill or just hone your skills a bit more. We understand summer makes you lazy of going out of your home, why to worry in this era of WWW. Take up an online summer course that would not only help you learn something new but would be a good utilization of lazy summer days. Vedantu is offering some interesting online summer courses that you can enroll for and get course completion certificate. Hundreds of students have already enrolled for these courses and are reaping the benefits.
So, don’t let this time slip from your hands, use it wisely to enrich yourself and beat the heat. Don’t forget to comment your summer plans.
Education, whether it is traditional or modern, has the same objective i.e. of making a student ready to face the future with confidence. But what is the best medium to impart the education has always been a debatable question. With some saying the traditional ways have proven themselves for years and thus are undoubtedly the best, there are another group of people who believe that the education system needs to change, for it to be future-ready. What is the truth and is there a way both can be combined?
The gap between career and degree
Traditional education is all about concentrating on a single subject or field that you are passionate about and helps you earn the specialisation in the desired discipline. The primary objective of traditional education is to help you receive a degree. Career on the other hand, nowadays, is becoming more fast-paced and requires a complex skill set that would complement someone’s profile. So, the gap between career and degree has widened with increasing competition amongst job seekers.
Job opportunities have become limited as almost everyone holds a degree and you can see hundreds of applications for a single job opening on any job portal. But most of the applicants lack the requisite skills other than what they have been taught at schools/colleges. So, there is an immediate need for bridging the gap between degree and career.
The middle route: Career-oriented education
One should not confuse career-oriented education for vocational education as there is a huge difference between the two. Vocational education is specifically designed so that a student gets specialisation in a particular job while career-oriented education aims to make the students learn skills that will complement their degrees. Thus, career-oriented education provides the best of both traditional and modern education in a complete, fool-proof package.
We believe the amalgamation of traditional and modern education is not that complex. It just needs good planning to make a course such that it does not put the burden on the students. And not only makes it easier for students to pursue their passion but at the same time gather skills important for their future/career along with their regular studies.
IT Skills training and exposure to subject-specific technology
Information technology is playing an important role nowadays everywhere; how we communicate, collaborate and create is somewhere somehow touched by IT. So it is very important to have IT skills. Nowadays most companies want their employees to have the basic IT knowledge so they can do their work effectively. Starting these early on is going to help the students a lot and let them know how technology is shaping their field of study i.e. how the subject that they are seeking a degree in is specifically touched by the technology.
Leadership skills training
Today’s students are the leaders of tomorrow. We often hear this saying, but do the educational establishments prepare their students in this direction? A very few even look into this direction. Remember, here we aren’t talking about political leaderships that many higher-educational institutions have. The context of leadership here is entirely different and is about showing the students ‘how to take initiative,’ ‘how to make decisions, and’ ‘how to stand by the decision that will affect others.’
Communication skills with social and emotional learning
Communication is an important aspect of human existence, it is our ability to communicate well with each other that distinguishes us from the other beings on the planet. However, these days, people believe the importance of great communication is in most cases masked by someone’s grades and subject knowledge. People get so busy getting better grades that they do not feel the need for communication skills at all. Communication skills do not just include the ability to speak articulately, but also about making the social connection and being empathetic to others. It also includes interacting with the others clearly without any misinterpretation by them. It additionally includes emotional interaction – How another’s emotions are affected by having a conversation with you.
By fragmenting a course syllabus, the students will be able to choose the subjects they are passionate about and will help them to concentrate on a specific career path. It also helps to ease the burden of learning everything even if it might not be of importance for the students in the career they are interested in. ICSE board, I personally believe, does it best for the school students – it gives them enough options to choose from and mould their learning in the right direction for the career they want to opt for.
In conclusion, we want to urge the educators nationwide to know the benefits of closing this huge gap between skill & degrees. And focus on delivering education via a flexible system that can easily accommodate the need of the hour. Education should no longer be thought as just the process of earning a degree, but should be seen as holistic skills development of an individual for a better tomorrow.